The Good People Research Company

BBI Brand Tracker

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The Good People Research Company

BBI Brand Tracker — Confirmed Findings

Wave 1 → Wave 2 · Validated, significant shifts only · Hairbrush, Hair Accessories, Hot Tools, Curly Hair

The Good People Research Company

BBI Brand Tracker — Confirmed Findings

Wave 1 → Wave 2

Answers reflect confirmed wave-over-wave findings only — statistically significant at 95% confidence, validated after sample-weighting correction. Confidential.

Answers reflect confirmed wave-over-wave findings only — statistically significant at 95% confidence, validated after sample-weighting correction. A metric with no confirmed finding was stable within the study's confidence bounds.